When I wrote The Almond Tree, I looked for a publisher who published books on my subject. I think that was a mistake for me. Just like The Kite Runner isn’t only for people interested in Afghanistan, The Almond Tree isn’t for people just interested in the Israeli-Palestinian conflict. I think it’s best to try and get a top publisher and work your way down. As I wasn’t a writer, I was unfamiliar with the publishing world. Distribution, connections and promotional budgets are very important.